The story of Salty Crew is a pretty amazing one- The brand was created by CJ Hobgood, a professional surfer. At 34 years old, Hobgood had gone six whole years surfing professionally without a major sponsor. It was an epic
moment when he finally sold the prime real estate on his board. To himself. Kind of. During this time, the surf industry wasn't an easy one to be a part of. Hobgood witnessed many of his friends lose their jobs and sponsorships. For some reason, the surf industry was starting to migrate away from the beach. After observing this, CJ Hobgood gathered a group of friends: brothers, Jared and Hayden Lane, and retail veteran Milo Myers and Salty Crew was born. Salty Crew is a movement to get back to the beach. Their goal is to bring surfing back to the ocean and encourage young people to go out on the water and enjoy all it has to offer. Salvaging A Lifestyle for Tomorrow’s Youth, S-A-L-T-Y.